It really is important what customization you do and honestly there are so many little things that have to be done the right way for your website to have better SEO
score. Good thing is that there are people who are experts in this field and their service can be bought. I can recommend sem san diego
to you because I am sure that they will do a good job. When they finish with your website google will start "loving" you and your website will have much more traffic and better score. That will bring you more customers and more earnings.