More at:2013 Chevrolet Spark First Drive | Autobytel.com
The new 2013 Chevrolet Spark’s mission is to make America’s youth fall in love with a Chevy, so that they keep buying Chevys, or Buicks, or GMCs, or Cadillacs in the future. You see, General Motors has determined that if it can attract young buyers, and keep them as customers in the years and decades that follow, the loyalty will translate into $500,000 in revenue over that customer’s lifespan.
This represents a remarkable and rare example of long-term vision and strategy for a large, publicly traded corporation, and it explains why the new Spark doesn’t look or feel as inexpensive as its price might lead you expect.
Before we get to all the details about the new 2013 Chevy Spark, you might be interested in knowing that 2011 was the best year in 100 years for Chevrolet. So yea...