Thursday, August 09, 2012 - 13:25:37
Chevrolet aims to launch the new generation Spark 1.2 Campus
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Chevrolet South Africa has announced new models of the Chevy Spark 1.2 Campus within the next few months and the best part about the deal is that the cars are set to be produced locally at the Chevrolet Spark small car factory at a South African facility.
The Spark is set to bring a new level of affordability in the small car segment and this car has minor designing cues borrowed from the Beat which is for sale in the Asian market. This car is set to attract the young generation, particularly the college goers and this vehicle has been introduced in the South African market, keeping in mind its huge potential to increase car sales.
The local GMSA facility has capabilities to produce 50,000 units per year as per government permission and General Motors South Africa wants to make total use of this situation. The Spark has the potential to offer entry level vehicles to the South African buyers and this is set to work in the company’s favor.
This car has offered Chevrolet the opportunity to test the entry level car market and the local manufacturing is definitely going to help the company reduce costs which is going to benefit the customers in the end. The Spark is already a hugely successful entity in the South African market and the introduction of the Spark 1.2 Campus is further set to increase the brand name and hence aid in sales.
The Spark 1.2 campus is set to be the third installment in the lot after the 1.2 LS and 1.2 L. The Campus is styled keeping in mind the L and the LS models and the interiors are also the same as that used in the older vehicles.
Safety measures are not compromised on and the car has an advanced ABS system with drive assistance. Electronic Brake Assistance and Distribution, front and rear air bags for the driver and the co passengers and transporter immobility system which have a central lock system which is activated with a single key.
The air conditioner is a manual and the car has advanced features like power steering, tinted glass, and rear neck rest for the driver and the passenger. The up to the mark complete exterior designing of the car gives the Spark a distinct feel and this makes the car perfect fir the hip generation.
The car uses high quality materials for the finishing and the coated door handles, side mirrors, defogger lamps, cup holders and map lights are just some of the added features used in the vehicle. The use of daytime running lights has also been used for the first time in this vehicle and this facilitates the driver in more than one way.
The Spark is already hugely popular with the present generation and the Chevrolet aims at making the entity even more popular. The Spark looks like a decent entry into the segment and General Motors has high hopes pinned on the brand. Overall sales are expected to be high and customers are eagerly waiting for the vehicle to launch.