Early data from Chevrolet Spark buyers reveal that the compact has been appealing to a younger demographic, with 29 percent of its buyers under the age of 35.
In addition, more than half of Spark buyers are coming from non-General Motors brands, and price has been the biggest influence to attract those buyers. Nearly 54 percent of Spark purchases are conquest sales, buyers who are new to the brand. According to the American automaker, more than one out of five buyers are coming from an import brand.
More: Chevrolet Spark a Hit With the Younger Crowd on AutoGuide.com