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Early data from Chevrolet Spark buyers reveal that the compact has been appealing to a younger demographic, with 29 percent of its buyers under the age of 35.

In addition, more than half of Spark buyers are coming from non-General Motors brands, and price has been the biggest influence to attract those buyers. Nearly 54 percent of Spark purchases are conquest sales, buyers who are new to the brand. According to the American automaker, more than one out of five buyers are coming from an import brand.

More: Chevrolet Spark a Hit With the Younger Crowd on AutoGuide.com
 

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With how cheap the Spark is and what it offers it's definitely something young people will get. Not many nice cheap cars on the market, this is one of the few.
 

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Its an appealing car to those young college student especially when it comes down to saving and being on a budget this car is very affordable for what it is.
 

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Having more than 1 out of 5 buyers coming from an Import brand is good to hear and see, since for a long time...decades! american car makers have lost the battle to import car makers. Honda, Toyota and Nissan taking up a lot of the sales.

Chevy is on the right track to bringing people back to the brand
 

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It makes sense that the spark is selling to the younger crowd. the car is really simple, small, but roomy and convenient to drive around town. It suit their needs on the spot. If I were Chevy I would spend more time on advertisement reaching out to that particular age group. And maybe even promote the car around universities and campuses.
 

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It makes sense that the spark is selling to the younger crowd. the car is really simple, small, but roomy and convenient to drive around town. It suit their needs on the spot. If I were Chevy I would spend more time on advertisement reaching out to that particular age group. And maybe even promote the car around universities and campuses.
Exactly, pretty much anywhere the younger crowd would go.

What would help is if they get some celebrity to endorse it which would help make the Spark seem even cooler.
 

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I havent seen any billboard ads or any commercials on Tv. So its not even getting a celebrity to back up an ad but just to give the Chevy Spark more marketing in general.
 
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