With how cheap the Spark is and what it offers it's definitely something young people will get. Not many nice cheap cars on the market, this is one of the few.
Exactly, pretty much anywhere the younger crowd would go.It makes sense that the spark is selling to the younger crowd. the car is really simple, small, but roomy and convenient to drive around town. It suit their needs on the spot. If I were Chevy I would spend more time on advertisement reaching out to that particular age group. And maybe even promote the car around universities and campuses.