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Chevrolet Spark Pricing Will Undercut Sonic

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Chevrolet’s Spark minicar will go on sale in July starting at a price point below the Sonic’s $14,600 (destination included). The Korean-built minicar competes in the “A-segment”, alongside the Fiat 500, Smart Fortwo and Scion iQ.

While the Spark is about 5 inches longer than a Fiat 500, it is over a foot shorter than the Sonic hatchback. Distinctive styling and an uprated 1.2L 4-cylinder engine will be hallmarks of the North American Spark, as will a 7-inch touch screen that can be integrated with the driver’s smartphone. Rather than offering expensive options like navigation, the screen will allow for phone-based navigation to be used.
The real question is how many Chevrolet can sell, and the company is non-committal with regards to sales prospects. One Chevrolet rep told Automotive News that the company hasn’t set a hard target, and one can easily read between the lines to get a real sense of how apprehensive Chevrolet is regarding the Spark. Oh ya – it comes in pink, too.
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