Chevrolet is selling the Spark with razor-thin margins. What’s more, the company isn’t trying to hide that. In fact, it’s almost a point of pride, and perhaps one of the most astute choices in recent years.
That’s because you can get one for about $13,000 after delivery. It’s far from being the most exciting car you’ll drive but with such low pricing it makes a convincing case as a first car or budget friendly city machine.
The Spark is meant to work as a brand ambassador, bringing first-time buyers away from other automakers, and based on strong initial sales it seems to be doing just that.
Read the complete Five-Point Inspection: 2013 Chevrolet Spark on AutoGuide.com