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Brace yourselves, because obnoxious and loud Chevy Spark commercials are coming. That’s the bad news. The good news, however, is pretty much everything else about the Chevy Spark. It’s a small, inexpensive, zippy, fuel efficient car. But there is more to the Spark; it’s not just another cheapo econobox, but rather it was designed to be hip and fun, targeted specifically at the youngest of car buyers. The question is – will it be a sales success or a marketing flop?

Disclaimer: Chevy invited me to drive the Spark around New York City. The whole event was a bit weird, with a trip to a fragrance store in SOHO, a weird bakery in Williamsburg, and a weirder bar in Green Point. I actually liked it as Green Point is an old Polish neighborhood that I used to frequent when it was cool, before it became artsy hipster central.
I paid for my own travel costs to NYC and I stayed at my mom’s house in Edg....
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