Selling cars to Gen-Y buyers is always a tricky business because what they actually want is smartphones and game consoles. Chevrolet thinks models like the Spark and Sonic are the answer, with their small size attractive features.
Of course, you also need some silly commercials to promote these features, and this one for the 2013 Spark is as silly as it gets. Four wizards park a red Sonic and then try to move the parking meter with magic.
They them decide to park it somewhere else because is easy to find a parking spot for a little car than do magic to make the parking meter work with magic. Is this really funny? Maybe if you’re a big Harry Potter fan.
Chevrolet needs to cut the marketing budget right down and invent some clever new engines for the Spark that get it to 50 mpg.