The 2013 Chevrolet Spark is Fit to be Dyed

With thousands of races happening in the Unites States each year, runners have no shortage of choices when they lace up their running shoes. The Color Run™, a nationwide series of urban 5K races, adds color to the 5K space by blitzing participants with every color of the rainbow as they run.

With 20 races across the U.S. this year and more scheduled for 2013, thousands of participants are doused from head to toe in different colors at each kilometer. Participation in and buzz for The Color Run have exploded since its debut last year and it is already known as the happiest 5K on the planet, with nearly a half-million “likes” on Facebook.

Spark is a city car that knows a thing or two about color as it is offered in bold hues such as Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, which is one of the reasons why Chevrolet recently announced that the all-new 2013 Spark will join the Color Run as the official pace vehicle.

“The Spark and The Color Run are perfect running mates because both appeal to style-conscious, high-energy urbanites that don’t live life in neutral,” said Cristi Landy, marketing director, Chevrolet Spark.



Pacing The Color Run events is a specially designed Chevrolet Spark with a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already-color-coordinated interior.

“Our team wanted The Color Run Spark to look like an authentic race participant, and we believe this pace car will energize and inspire the crowd to take a closer look,” said Kathy Sirvio, the General Motors senior design manager who worked on the production version of the Spark.

The Color Run is good for the body and the soul. Race organizers partner with a charity in each city such as the Police Unity Tour and Tuesday’s Children. Tuesday’s Children has made a long-term commitment to meet the needs of individuals impacted by the terrorist attacks on September 11, 2001.

“We created the tag line ‘The happiest 5K on the planet’ when we saw how happy The Color Run made people; now the Chevrolet Spark’s involvement is going to help us bring more happiness to runners and charity partners in more cities,” said Travis Snyder, executive director for The Color Run. “We also love the fact that our events lead people to have a more healthy and active lifestyle.”



Spark has paced nearly 20,000 runners between its two runs in Brooklyn and Washington, D.C. and there’s still time to catch Spark-paced Color Run races across the country. See below for a list of upcoming cities where you can join in the fun.

Portland, Ore. (Sept. 29)

Miami (Oct. 21)

Houston (Nov. 11)

Orlando (Dec. 2)

St. Petersburg, Fla. (Dec. 15)

There are additional regional appearances and the 2013 schedule will be announced later.

Check out all the Color Run Fun: The Color of Fun ? Chevy Spark and First Ann Arbor/Ypsilanti Color Run