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By Mathieu St-Pierre,
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Tuesday, August 14, 2012

I'm fresh off the regional launch of the 2013 Chevrolet Spark. Although my thoughts on the car were generally positive, I found myself scratching my head wondering what the **** GM is doing to itself.

You see, the Spark has wedged itself at the bottom of Chevy's food chain where there was already very little room to spare. The challenge is many-fold where not only are there three models fighting for the same floor space and slice of the sales pie, but they are all new nameplates. I ask myself: "What is GM doing?"

Talk about an undertaking.

In many respects, dealers were already trying to explain the real differences between the $14,495 Sonic LS sedan and the $14,995 Cruze LS to consumers. Now comes a 5-door $13,495 Spark LS to complicate matters further. The price disparities between these cars -- not to mention the size, equipment and vocation -- are so narrow that I fail to see how it'll all work out.
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