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Discussion Starter · #1 ·
The numbers and info below is almost what I expected for the Spark, but I did expect to see a mention of young people buying it, which is one of many groups it was geared towards.

According to early data collected by General Motors in the U.S., 29% of Chevrolet Spark buyers are under 35, 51% are women, and 54% are first-time Chevrolet buyers.

The Spark's low MSRP is also a big selling point, along with its EPA-estimated fuel economy rating of 38 mpg on the highway.

As far as body colours go, Salsa Red leads the way (23% of Spark owners), followed by Jalapeno Green and Denim Blue.

Originally launched in 18 markets around the globe, including Canada, the Chevrolet Spark has sold more than 12,000 units since it went on sale last year. A Spark EV is also planned for the 2014 model year; look for it to arrive this summer.
http://www.auto123.com/en/news/who-exactly-buys-the-chevrolet-spark?artid=152427
 

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Discussion Starter · #2 ·
KT's version:

The bow-tie brand's smallest car is gaining a big following with the in crowd. According to GM, the new Spark is attracting every automaker's dream demographic: young buyers new to the Chevy brand.

The subcompact hatchback has been on sale since summer of 2012 and Chevy says that 29% of its customers are younger than 35 and 51% of Sparks are purchased by women — the highest percentage of all the brand's cars.

More important is where the buyers are coming from. GM says around 54% of Spark buyers are new to the brand and more than one in five are decamping from import makers' vehicles. Chevrolet spokeswoman Annalisa Bluhm told us that "Nissan is the import brand we are conquesting most from." She noted that Chrysler is No. 2 on the conquest list.

According to the automaker, the two main reasons owners list for buying a Spark are price and fuel economy; Cars.com agrees that those are two of Spark's strongest points. In his review, Managing Editor David Thomas said that the Spark is "a well-rounded, affordable and shockingly roomy microcar with top-flight technology." At $12,995, including an $810 destination charge, it's one of the most affordable cars on the market. It delivers the MPGs too: Manual models are EPA rated at 32/38 mpg city/highway and automatics at 28/37 mpg.

What Spark shoppers aren't drawn to, however, is pink. Cars.com's test car was Techno Pink, which Bluhm told us only "accounts for 10% of all Spark's sold — and they are not all to ladies, either!"

So far, the Spark is available in only 18 states, but GM says it'll be on sale in all 50 states later this year.
Who Buys the Chevrolet Spark? - KickingTires
 

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The bow-tie brand's smallest car is gaining a big following with the in crowd. According to GM, the new Spark is attracting every automaker's dream demographic: young buyers new to the Chevy brand. The subcompact hatchback has been on sale since summer of 2012 and Chevy says that 29% of its customers are younger than 35 and 51% of Sparks are purchased by women — the highest percentage of all the brand's cars. More important is where the buyers are coming from. GM says around 54% of Spark buyers are new to the brand and more than one in five are decamping from import makers' vehicles. Chevrolet spokeswoman Annalisa Bluhm told us that "Nissan is the import brand we are conquesting most from." She noted that Chrysler is No. 2 on the conquest list.
 

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54% are first-time Chevrolet buyers.

I think Chevrolet did a good job here. You know you have a successful car when you attract buyers that dont usually buy the brand.
 

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Well if that the case then the spark will make or break them but seeing how the spark is, i dont see it having any issue and these new first time buyer will be the bread and butter when it comes down to the new generations of the spark later on. Nothing like actual testimonial from actual buyers of the brand.
 

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I do see the Spark appealing more to a younger trendy crowd. And a small bend towards female shoppers.
that is because female car buyers are logical and realize there is no point in driving a car with a big engine that drinks big gas in the confined city :D
 

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that is because female car buyers are logical and realize there is no point in driving a car with a big engine that drinks big gas in the confined city :D
Did you just say females are more "logical" lol jk.

I agree, this is what makes the Spark appealing to those who need a daily driver that is fuel efficient. It's not exactly for an entusiasts to take to the track though. That is where we need our big gas guzzling engines.

Different cars for different purposes.
 

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that is because female car buyers are logical and realize there is no point in driving a car with a big engine that drinks big gas in the confined city :D
Thats what it actually comes down to. I've seen more college/university and other middle aged women driving the Spark than I did of men.

Not a lot of women are enthusiastic about automobiles and just want an A-B car that looks good enough and has enough features.
 

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I havent seen any men driving the spark either, which makes me think if I were to get one wiould i be criticized badly for driving one.
 

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I dont think its a girls car or anything it just because chevy decided to release the spark in a hot pink edition too. And it just calls for them. But I've seen a few around town mostly the blue and red one though. And not all of them are just females.
 
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