The numbers and info below is almost what I expected for the Spark, but I did expect to see a mention of young people buying it, which is one of many groups it was geared towards.
http://www.auto123.com/en/news/who-exactly-buys-the-chevrolet-spark?artid=152427According to early data collected by General Motors in the U.S., 29% of Chevrolet Spark buyers are under 35, 51% are women, and 54% are first-time Chevrolet buyers.
The Spark's low MSRP is also a big selling point, along with its EPA-estimated fuel economy rating of 38 mpg on the highway.
As far as body colours go, Salsa Red leads the way (23% of Spark owners), followed by Jalapeno Green and Denim Blue.
Originally launched in 18 markets around the globe, including Canada, the Chevrolet Spark has sold more than 12,000 units since it went on sale last year. A Spark EV is also planned for the 2014 model year; look for it to arrive this summer.